Canada’s largest dedicated identity and access management (IAM) solution provider, N8 Identity has an impressive roster of clients. Yet, while being respected leaders in the industry, they were not well known to potential clients.

Their offerings are technically complex, long-lead-time selling to high-level executives in different functional groups of large companies. Our brand audit of the company and its competitors, combined with one-on-one and group work sessions, uncovered insights about the business that helped guide the design strategy and execution.

Based on our recommendations, the brand identity was refreshed to present more credibly and to differentiate N8 Identity from their competitors; a new, future-ready website was designed, structured, and written to tell the N8 Identity story more effectively – simplified and streamlined – with new features and CMS functionality; and new document and marcom templates were deployed, along with updated business stationery.