The North West Company asked us to work with them on the launch of their WeGo™ mobile app, designed to give We Visa customers on-the-go access to their We Financial Visa Prepaid account. We undertook the graphic branding of the app (and some UI consultation) and created a three-stage, multi-platform, multi-language campaign to promote the app launch as well as the new mobile wallet compatibility of their popular We Visa prepaid card.

To support the launch and branding of the WeGo™ app, we also created all the requisite artwork elements for the app itself, the Apple App Store, and Google Play.

As with previous We Visa campaigns, the media were very direct and shopper-focused: cash register screens, ATM screens, PIN pad dangler, Facebook ads, website carousel and sidebar ads, direct mail, handbill, and POS posters and TV monitors. The ad strategy was to be very bold, simple, direct, and visually focused, given the very brief exposure offered by the mostly out-of-home digital media and the fact the creative was to be published in various combinations of English, French, Inuktitut, and Inuinnaqtun.