Wednesday, March 29, 2017
Bridgeport Ventures Inc. was (since acquired) a junior mining company primarily exploring for gold and copper-gold deposits in the Americas.
The company had experienced management and technical teams and a long track record of successful exploration, discovery, and development. Their key difference was using advanced 3D modeling technology to find valuable deposits where others couldn’t. While that was working for them, their existing brand identity wasn’t. It didn’t capture and convey the unique value of their brand.
We collaborated with Bridgeport to create an all-new, credible and differentiated logo and visual identity system, a clear positioning definition, and consistently branded communications so they would stand out in a crowded, competitive environment.