Acorn Packaging

Wednesday, March 29, 2017

Acorn Packaging delivers state-of-the-art integrated flexible packaging solutions to major North American consumer packaged goods companies and retailers.

Following a change in ownership, we worked with them to reposition their brand, helping to overcome entrenched out-of-date perceptions of the company and clearly differentiate Acorn from the competition.

An audit of Acorn’s competitors’ websites, combined with customer interviews and group work sessions, provided insight into the business that helped guide the brand and design strategies and execution. The new brand strategy was expressed through an entirely new logo and visual identity system and executed through all touchpoints.

TD mobile app icon design strategy

Wednesday, March 29, 2017

For many brands, it’s hard enough to make the leap to mobile, but what if you’ve already done it and now need a plan for expanding to a broader suite of specialized apps?

We worked with TD to create a system that would bring design consistency and coherency to their icons as they prepared for the growth of their mobile app family.

Not only did we express the corporate brand identify and clearly differentiate an open-ended number of offerings within multiple categories, we did so within a space where our “thumbnail” sketches were literally larger than life.


Wednesday, March 29, 2017

The Ontario Lottery and Gaming Corporation, a Crown corporation responsible for Ontario’s lotteries; commercial, charity, and Aboriginal casinos; and slot machines at horse-racing tracks; began an ambitious modernization initiative in 2012, recognizing a future of changing demographics and business imperatives.

We helped OLG redefine their corporate brand positioning and messaging to communicate a major change that would affect how they are perceived by their stakeholders: players, the general public, the media, various levels of government, and employees.

Brand drivers were identified through interview sessions with senior leadership and public focus groups to aid in creating this new positioning. We crafted the content and expressive language of key messages to guide public communications initiatives, clarify the brand image, and communicate a positive message of comprehensive change.