Interac – consistently named Canada’s most trusted financial services brand – presented us with the opportunity to create something fresh: the branding for a new, standalone, digital payment solution to live outside the Interac brand portfolio. Developed by Interac, and powered by Canada’s leading financial institutions.

Our task was to create both a unique and ownable name, as well as the introductory visual brand identity.
We employed our proven, disciplined creative process. First, we devised and tested a unique, ownable name that aligned with the strategy, communicated the key attributes, and worked in all the major languages in Canada. Then we designed the introductory visual identity to signal the brand’s independence from the Interac masterbrand look and feel.

The result was Konek™ – the name for Interac’s new secure digital online payment solution for consumers.