Interac is one of the most trusted and innovative financial brands in Canada. Until recently the Interac masterbrand comprised two powerful offerings: Interac® Debit and Interac e-Transfer®.

Naming a new, third pillar of the brand architecture – Interac’s first foray beyond payments – required a name that was on-strategy, ownable across North America, easily used in both English and French, and that harmonized with the existing masterbrand name style.

We applied a disciplined process of strategic name creation – including rigorous linguistic and legal pre-screening – to ensure our proposed selection of name candidates offered the best chance of successful adoption.

The result: Interac Verified™ – the new name for Interac’s user-centric digital identity offering for consumers and businesses.