Newport Private Wealth

Wednesday, July 19, 2017

Newport Private Wealth is a wealth management firm serving high-net-worth individuals and families across Canada. Their website is a key point of contact for developing relationships with new and existing clients.

Their site has to hit all the marks in telling a story that’s compelling and thorough enough to persuade a discerning audience to take that next step. Unfortunately, it hadn’t kept pace with the evolution of the brand or with competing online brand communications. The way their story was being told no longer did it justice.

We developed a new site structure (in collaboration with web specialist Office/Bureau) to tell the Newport story in a simpler, linear fashion, while allowing the user to navigate as they please without getting lost in nested links. We also created key messaging for the main sections and consulted on the conceptual and script development of the featured video.