TD mobile app icon design strategy

Wednesday, March 29, 2017

For many brands, it’s hard enough to make the leap to mobile, but what if you’ve already done it and now need a plan for expanding to a broader suite of specialized apps?

We worked with TD to create a system that would bring design consistency and coherency to their icons as they prepared for the growth of their mobile app family.

Not only did we express the corporate brand identify and clearly differentiate an open-ended number of offerings within multiple categories, we did so within a space where our “thumbnail” sketches were literally larger than life.