Tuesday, August 25, 2020
We were engaged by The North West Company to create excitement around a new version of their We Financial Visa Prepaid Card that their existing customer base would receive and be asked to activate within a set time period.
We began with the redesign of the card to make it more dynamic and contemporary, and to better leverage the visual language of their branding.
The new look, feel, and personality were applied not only to the typical card collateral (brochure, card carriers, envelopes, statement inserts, etc.) but also to a multimedia activation launch campaign encompassing a broad range of social media and screen applications (e.g., Facebook, website ads, in-store digital displays, a variety of formats for ATM and cash register screens) as well as printed in-store posters and display panels.
The successful launch was supported with an internal tradeshow display and followed up with a second external marketing campaign, all executed in English, French, Inuktitut, and Inuinnaqtun.